Regulatory framework

Empowering Consumers Directive (ECGT)
Compliance across Europe

The Empowering Consumers for the Green Transition directive turns sustainability communications into a legal and operational responsibility.

Start your ECGT journey

Turn your sustainability communications into a defendable asset

ECGT transforms how companies communicate on ESG topics. It demands clarity, evidence and consistency across marketing, product communications and corporate publications.

Poorly structured sustainability claims now create legal and reputational exposure, including fines of up to 4% of annual turnover.

ESGlogic helps you audit existing claims, structure your commitments and align your communications with what the directive requires.

Discuss ECGT

ESGlogic team supporting companies with ECGT compliance

What is the ECGT directive?

The EU Empowering Consumers Directive (825/2024/EU) aims to protect consumers from misleading sustainability claims.

It covers:

Environmental and climate claims
Social and ethical claims
Circularity-related claims
Labels and certifications
Generic marketing terms such as “green”, “sustainable” or “carbon neutral”

From September 2026, companies operating in the EU may face significant financial penalties if their ESG claims are misleading, unsubstantiated or outdated. The directive also applies to existing communications: past claims, website content and marketing materials must be reviewed and aligned.

ECGT makes sustainability communications a legal and operational responsibility across the entire European market.

Is your company concerned?

You are concerned if:

You make environmental or social claims about products or services

You use labels or certifications in your communications

You refer to carbon neutrality or climate neutrality

You publish sustainability commitments on your website

You operate in the European market

ECGT turns sustainability messaging into a compliance topic.

Our structured approach

Phase 1: Clarify your claims

Identification of all ESG claims
Review of product and corporate communications
Mapping of risks linked to misleading or non-compliant statements

Objective: understand your current exposure.

Phase 2: Structure a credible communication framework

Align claims with verifiable objectives
Define measurable, public commitments
Formalise a realistic implementation plan
Clarify allocated resources

Objective: turn generic claims into structured commitments.

Phase 3: Strengthen evidence and traceability

Verify supporting documentation
Align with certification labels and standards
Structure monitoring mechanisms
Prepare for third-party validation if needed

Objective: ensure defendable, traceable ESG communication.

The benefits for your business

Reduce the legal and reputational risk linked to misleading sustainability claims

Strengthen the credibility and defendability of your sustainability communications

Align marketing, communications, compliance and ESG teams around shared standards

Build trust with consumers and regulators

Turn communication rigour into a competitive differentiator

Align with recognised international certification labels and standards

Let's talk about your tailored benefits!

ESGlogic workshop aligning ESG communications as a team

Why choose ESGlogic?

1We translate complex European requirements into practical, operational steps
2A dedicated in-house team tracks ESG trends and keeps you up to date on every regulatory and market shift
3Pragmatic, business-oriented methodology
4Actionable, deployable solutions
5Tailored support based on your company's context and size

We're ready to support you through the ECGT transition.

Frequently asked questions

ECGT is a European directive that regulates sustainability claims to prevent misleading environmental and social communications across the European market.

Yes. ECGT is a European directive that must be transposed by all member states. It applies to every company operating in the European market.

Environmental claims, climate-neutrality claims, social and ethical claims, circularity claims, certification labels and generic sustainability wording such as “green”, “sustainable” or “eco-friendly”.

Regulatory exposure, reputational damage and financial penalties of up to 4% of annual turnover.

By auditing their current and past sustainability communications, structuring their commitments with measurable evidence, clarifying their claims and aligning every message with verifiable, truthful objectives.

Estelle Methens

ESG Consultant, Head of ESG Policy

Let's get you on track by September 2026!

Estelle guides you through every step of your ECGT compliance journey.

Empowering Consumers Directive (ECGT)Compliance across Europe