Green Claims

In this episode, Céline addresses a growing risk for companies: green claims. In 2025, calling a product 'green', 'sustainable' or 'carbon neutral' is no longer just a marketing choice. With stricter EU rules and the upcoming Green Claims Directive, companies must substantiate every environmental statement with clear methodology, scope and evidence. Without proof, these claims expose businesses to legal, financial and reputational risks. Marketing teams in particular must rethink how they communicate to protect brand credibility. Our solution is simple: map your claims, assess their compliance with European requirements and reformulate your messaging so it is factual, transparent and aligned with your ESG evidence. Communicate only what you can prove, and always prove what you communicate.