The Friends by Verhulst
The Friends relied on the B Corp framework to structure ESG strategy and strengthen long term sustainability commitments.
Services provided
Who they are
The Friends by Verhulst is a Belgian agency specialized in events, communication, sponsorship and hospitality. For over 75 years, they have been designing human-centered experiences that spark emotion, create connection and leave a lasting impact. With a team of passionate professionals, they combine strategic thinking and creative intuition to deliver tailor-made solutions for both intimate gatherings and large-scale productions.
How we structured their ESG approach
Key insights
Key takeaways
Proactive leadership
ESG integrated across all activities, setting an example in the sector by embedding best environmental, social and governance practices.
Strategic framework
B Corp certification achieved with a score of 91, used as a roadmap to structure actions, measure progress and leverage the engaged community for mutual inspiration.
View B Corp profileClient empowerment
CO₂ calculator introduced to guide responsible choices in the events industry, making low-carbon decisions simple and accessible.
“It gives new meaning to our big bangs. A bold shift in the way we work, grow, and care”
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