Empowering Consumers Directive (ECGT)
Compliance in Europe
The Empowering Consumers for the Green Transition Directive makes sustainability communication a legal and operational responsibility.
Start your ECGT journeyTurn sustainability communication into a defensible asset
ECGT reshapes how companies communicate on ESG topics. It requires clarity, evidence and consistency across marketing, product communication and corporate disclosures.
Poorly structured sustainability claims now create legal and reputational exposure, including fines of up to 4% of annual revenue.
ESGlogic helps you audit your existing claims, structure your commitments and align your communication with what the directive requires.
What is the ECGT Directive?
The EU Empowering Consumers Directive (825/2024/UE) aims to protect consumers from misleading sustainability claims.
It covers:
- Environmental and climate related claims
- Social and ethical claims
- Circularity related claims
- Labels and certifications
- Generic marketing terms such as "green", "sustainable" or "climate neutral"
From September 2026, companies operating in the EU may face significant financial penalties if their ESG claims are misleading, unsubstantiated or not updated. The directive also applies to existing communication, meaning past claims, website content and marketing materials must be reviewed and aligned.
ECGT makes sustainability communication a legal and operational responsibility across the EU market.
Is your company concerned?
You are concerned if:
You communicate environmental or social claims on products or services
You use labels or certifications in your communication
You refer to carbon neutrality or climate neutrality
You publish sustainability commitments on your website
You operate within the EU market
ECGT turns sustainability messaging into a compliance matter.
Our Structured Approach
Phase 1: Clarify your Claims
- Identification of all ESG related claims
- Review of product and corporate communication
- Risk mapping of misleading or non-compliant statements
Objective: understand your current exposure.
Phase 2: Structure a Credible Communication Framework
- Alignment of claims with verifiable objectives
- Definition of measurable and public commitments
- Formalisation of a realistic implementation plan
- Clarification of allocated resources
Objective: transform generic claims into structured commitments.
Phase 3: Strengthen Evidence and Traceability
- Verification of supporting documentation
- Alignment with labels and certification standards
- Structuring monitoring mechanisms
- Preparation for third-party validation if needed
Objective: ensure defensible and traceable ESG communication.
The advantages for your company
Reduce legal and reputational risk linked to misleading sustainability claims
Increase the credibility and defensibility of your sustainability communication
Align marketing, communication, compliance and ESG teams around shared standards
Strengthen trust with consumers and regulators
Turn communication discipline into competitive differentiation
Align with recognised international labels and certification standards
Why choose ESGlogic?
- 1We translate complex EU requirements into practical, operational steps
- 2An internal team dedicated to monitoring ESG trends and staying up to date on all regulation and market updates
- 3Business-oriented and pragmatic methodology
- 4Actionable and implementable solutions
- 5Tailor-made support depending on the context and size of your company
We are ready to support you through the ECGT transition.
Frequently Asked Questions
Estelle Methens
ESG Consultant, Head of ESG Policy
Let's get you on the right track for September 2026!
Estelle will guide you through every step of your ECGT compliance journey.